I’ve written articles on a variety of subjects in my career. The list below includes some articles that were ghostwritten. But let’s start with pieces that have my name on them 🙂
Long-form content
1.) What is Community Software? (+3 Reasons to Use it) (Zendesk)

Ranks nos. 0 and 1 for “what is community software” and “benefits of community software.”
2.) 13 Ways AI Will Improve the Customer Experience in 2024 (Zendesk)

Ranks no. 1 for “AI customer experience,” “AI customer experience examples,” and the People Also Ask keyword “what is one way AI improves the customer experience?”
3.) What Kind of Product Roadmap is Right For Your Team? (Appcues)

Ranks at no. 4 for “types of roadmaps,” no. 6 for “types of product roadmaps,” and 100+ other keywords.
4.) Onboarding UX: Ultimate Guide to Designing for User Experience (Appcues)

In this refresh, I changed the introduction and conclusion, edited for clarity, and added some sections, like “best practices for onboarding experiences” and the FAQs. It currently ranks no. 1 for “onboarding ux patterns,” no. 2 for “onboarding ux design,” “user onboarding ux,” “onboarding ux,” and 50+ keywords. Parts of the FAQs rank at position 0.
5.) 5 Best UserPilot Alternatives: A Detailed Comparison (Appcues)

Was no. 1 for “Userpilot alternatives” a few months after publication.

It currently fluctuates between #4 and #5 for the same keyword.
6.) 5 Top Pendo Competitors & Alternatives: A Detailed Comparison (Appcues)

It fluctuated between no. 1 for “pendo competitors and no. 2 for “pendo alternatives” a few months after publication.

It now ranks at no. 5 or 6 for either keyword—it’s due for an update or refresh.
7.) B2B Payments: Definition, Types ,Trends & Process

In this Tipalti refresh, I added a table of contents, edited sentences for clarity and consistency, added new sections like B2B payments in SaaS and benefits of B2B payments in all industries discussed, updated stats, and rewrote the introduction and conclusion. It ranks at no. 2 for “b2b payment,” “digital b2b payments,” and “what are b2b payments,” “no. 4 for b2b payment examples,” no. 5 for b2b payment methods,” and over 100 other keywords.
8.) Product Positioning: Definition, Components, and Examples (Appcues)

Ranked at no. 3 for “product positioning definition,” but currently needs an update.
9.) Why You Need Data to Inform Your Compensation Strategy (ChartHop)

Ranks at nos. 0 and 1 for “data compensation strategy” and “data and compensation strategy,” no. 2 for “data-based compensation strategy,” and no. 3 for “data-driven compensation.”
10.) Attract the Best Talent With a Total Compensation Strategy (ChartHop)
In this piece, I explored five steps to creating a fair total compensation strategy with input from an SME.
11.) 4 Types of Employment Contracts to Consider for Hiring (Plane)
I discussed four types of employment contracts with practical examples of scenarios where they might be applicable.
12.) Scott Brinker on 5 MarTech Trends of the Decade to Accelerate Business Growth (Amplitude)
A recap of Scott Brinker’s talk at Amplify 2022, Amplitude’s annual conference. Scott’s talk is the basis of the entire article, and I used graphics from his presentation to enrich the article.
13.) Guest Post Outreach: Networking With Editors Isn’t the Only Way (Marketers in Charge)
Building relationships with editors can increase the chances of acceptance, but it’s not a guarantee. All factors considered, content quality and relevance largely determine the acceptance and publication of guest posts.
14.) 5 Hidden Content Marketing Benefits You Didn’t Know About (Jeff Bullas)
This post kick-started my writing career after going viral and getting shared over 2,000 times on social media almost 10 years ago, and most of its arguments are still relevant.
Case studies
1.) Al Jazeera’s fact-checking agency resolves 20% of requests automatically via WhatsApp
2.) OVO Energy achieves 2x agent efficiency by automating meter readings
3.) SON Sends 21M+ OTP Messages With 99%+ Delivery Rate
4.) Aramex achieves 2.7x productivity and handles 500K WhatsApp messages every month
5.) Glovo improves partner onboarding by 4x with WhatsApp and Flow Builder
6.) How Expert achieved an 80% conversion rate with WhatsApp Business
7.) Ralali Decreases First-Response Time (FRT) By 66% with Bird
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